Augmented reality

Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment
Virtual reality is an artificial, computer-generated recreation of a real life environment.

Argumental Reality and Virtual Reality

Augmented reality is the integration of digital information with the user's environment in real time. Unlike virtual reality, which creates a totally artificial environment, augmented reality uses the existing environment and overlays new information on top of it.

  • Technology is unique and noticeable
  • Augmented reality gets more virality
  • AR opportunities for personalization
  • Content quality improvement
  • Interactivity maintains the retention
  • Virtual showrooms: VR enables manufacturers may showcase their products in virtual showrooms without using much space.

  • Interactive marketing: VR enables the companies to promote their products by a blend of photography and technology leading to interactivity.

  • Branding: VR technology is beneficial for the e-commerce companies as it could be utilized for branding and aggressive marketing.

  • 3D vision: 3D vision of the products improves customer satisfaction and customer loyalty and thus increases the profit for the companies.